Creative (Un)Blocks
for Neenah Paper
design, illustration, copywriting
Neenah Paper aspired to promote their new Environment line of premium post-consumer papers, with the goal of appealing to designers and those who spec paper. Utilizing many design styles, paper colors and finishes, the promotion explored the many way designers might break through creative blocks.
creative direction: Max spector, joshua chen
design: JORDAN CUllen, max spector, ryan bosse, Javier Garcia, Morgan Marcani, Wes Mitchell
the process
An open-ended brief and a lot of pages to fill made for an exciting challenge. We each executed a wide range of design aesthetics, illustration styles, and copywriting, breaking through some of our own creative blocks in the process.
Check out more about the project on Under Consideration.