Creative (Un)Blocks
for Neenah Paper

design, illustration, copywriting

Neenah Paper aspired to promote their new Environment line of premium post-consumer papers, with the goal of appealing to designers and those who spec paper. Uti­liz­ing many design styles, paper colors and finishes, the pro­mo­tion explored the many way design­ers might break through cre­ative blocks.

creative direction: Max spector, joshua chen
design: JORDAN CUllen, max spector, ryan bosse, Javier Garcia, Morgan Marcani, Wes Mitchell

the process

An open-ended brief and a lot of pages to fill made for an exciting challenge. We each executed a wide range of design aesthetics, illustration styles, and copywriting, breaking through some of our own creative blocks in the process.