Zinus
branding, packaging
Zinus (prounounced Zee-nus) was a behind-the-scenes, leading manufacturer of mattresses in need of a consumer-facing brand after decades of selling through generic labels at top US retailers. We developed this new brand in line with their vision of Harmony For All. Work featured on Brand New.
creative direction: brian gunderson, ryan meis
design: JORDAN CULLEN, ryan bosse
after
before
Harmony For All
As a representation of perfect balance and harmony, the Zinus logo was built with perfect geometry and careful consideration. It is formed by the rotation of a series of tea leaves, intertwined with a capital Z.
